What is eKhadi India?

If you’ve ever stood in a Khadi Gramodyog outlet running your fingers over hand-spun fabric and thought, “Why can’t I just order this from my phone?” — eKhadi India is your answer. It is India’s official Khadi e-commerce portal, powered by the Khadi and Village Industries Commission (KVIC), bringing the rich legacy of handwoven Indian craft directly to your doorstep.

More than a shopping website, it is a mission — to digitally connect rural artisans, weavers, and craftspeople with modern consumers across the country and the world, while staying true to Gandhi’s original vision of self-reliance.

The Brand Story & History

Khadi’s story begins not with a corporate boardroom, but with a spinning wheel. Mahatma Gandhi transformed hand-spun cloth into a symbol of self-reliance and resistance against colonial rule. Decades later, the Khadi and Village Industries Commission Act of 1956 established KVIC as an apex statutory body under India’s Ministry of MSME.

For decades, Khadi was sold through physical Gramodyog outlets — beloved, but limited in reach. Then came COVID-19 in 2020. Physical retail shuttered. Millions of weavers and artisans across rural India faced an existential crisis.

On New Year’s Eve 2020–2021, KVIC unveiled eKhadiIndia.com — India’s first government-backed digital marketplace focused entirely on Khadi and Village Industries products. A special purpose company, KVIO Ventures Private Limited, was incorporated as a public-private partnership with KVIC to operate the portal. It was a decisive step toward PM Modi’s “Vocal for Local” vision and Aatmanirbhar Bharat.

Since 2018–19, demand for KVIC products had already surged 25%. The digital portal gave this momentum a powerful engine — and for the first time, a weaver in a Rajasthan village could sell directly to a customer in Bengaluru placing a midnight order on their phone.

Beauty Products Collection

eKhadi India’s beauty range is one of its most celebrated categories. Every product is crafted using natural, herbal, and traditional Ayurvedic ingredients — free from harsh chemicals and synthetic additives. Whether you’re building a clean skincare routine or gifting a loved one, this collection has something remarkable.

What sets Khadi beauty apart is the absence of synthetic shortcuts. These are products that take time to make — and they show results that take time to fake. Each purchase also directly supports the artisan or cooperative that made it.

Khadi Home Collection

Your home tells a story. The Khadi Home collection helps you write one that honours India’s craft traditions while bringing warmth, texture, and meaning into everyday living. From handwoven bed linens to puja essentials, every piece is crafted with intention.

The Spiritual & Puja Items category is especially meaningful — traditional diyas, incense, and ritual items crafted by artisan cooperatives. And the Home Fragrances range brings the scent of camphor, sandalwood, and seasonal flowers into your living room without synthetic filler ingredients.

Gifts & Hampers Collection

In a world of generic gift cards and plastic-wrapped chocolates, a Khadi hamper stands out. It says something — that you thought about the gift, that you care about where things come from, and that you chose something with a story. eKhadi India’s gifting range covers everything from corporate bulk orders to beautifully curated personal hampers.

The Corporate Gifts category is a growing favourite for offices that want to move away from mass-produced merchandise and toward gifts that reflect Indian culture and heritage. eKhadi India also supports bulk order registration — making it easy for organizations to order at scale with consistent quality and delivery.

Grocery Collection

Khadi India’s grocery range is a quiet revelation. These are village-processed, naturally produced food items that carry the integrity of small-scale, traditional production. From raw wildflower honey to cold-pressed oils and whole spices ground by hand — this is food that remembers where it came from.

Why Choose eKhadi India?

In a world of fast fashion, synthetic cosmetics, and factory-farmed food, eKhadi India is a deliberate act of choosing differently. Here’s what makes it genuinely stand apart:

How to Shop on eKhadi India

Shopping on eKhadi India is as seamless as any modern e-commerce platform. Here’s how to do it, step by step:

Frequently Asked Questions

Real questions people ask about eKhadi India — answered with honesty and detail.