Urban Gabru, now part of the GlobalBees family, has carved a niche for itself as the go-to brand for young Indian men who want serious grooming results without overspending. Their Rebel Hair Clay Wax and styling range use 100% natural ingredients including beeswax, red clay, keratin, kaolin clay, and bentonite clay — a formula designed to give you a natural matte finish with medium hold that you can restyle throughout the day. It’s particularly popular for short to medium length hair and works well in humid Indian conditions without weighing hair down or leaving sticky residue.

Beardo is arguably India’s most popular men’s grooming brand right now, with Hrithik Roshan as brand ambassador and a reputation built on quality formulations. Their hair cream range stands out for two distinct purposes: the Ice Blast Hair Cream for strong hold with a refreshing menthol cool-lock technology, and the Hair Growth Cream powered by Redensyl, Biotin, Pro-Vitamin B5, and Aloe Vera for men tackling hair thinning and alopecia. Beardo products are SLS and paraben-free, manufactured with strict quality control in their in-house labs — making them one of the most trusted names in the space.

The Man Company, founded by Hitesh Dhingra and team, has positioned itself as the luxury organic grooming label for men. With Ayushmann Khurrana as brand ambassador, the brand emphasises premium, largely organic formulas across their entire range. Their hair styling cream is a water-soluble formula that provides a strong, long-lasting hold — typically 6–7 hours — while retaining a natural finish. The range uses blended natural oils and is easy to wash out, making it suitable for daily use without product buildup. It’s stocked in premium salons and high-end retail stores alongside online platforms, reinforcing its upmarket positioning.

Set Wet is a household name in India and remains the go-to for millions of men across the country who want functional, no-fuss hair styling without spending a lot. Their hair styling creams and gels are available at almost every kirana store and pharmacy across India — an unbeatable distribution advantage. While they may not carry clinical hair growth actives or 100% natural formulas like newer brands, Set Wet’s conditioning agents deliver a reliable medium-to-strong hold that suits straight and wavy hair types well. Their Cool Hold and Sporty Hold variants are especially popular for daily casual styling.

Founded in 2015 and headquartered in Delhi, Ustraa (the word literally means “shaving razor”) has grown far beyond its original remit to become a comprehensive men’s grooming label. Their hair cream range includes two brilliant options: the Hair Cream for Daily Use with Wheat Germ Oil and Wild Flax Seed Extracts for a light hold and all-day nourishment, and the Hair Growth Cream with Onion Extract, Neelbhringadi, and Black Seed Oil to actively combat hair fall and boost growth. Both are sulfate and paraben-free, non-sticky, and formulated without mineral oil. Siddhant Chaturvedi is currently their brand ambassador, helping the brand resonate with younger urban audiences.

Arata was founded in 2016 by Dhruv Madhok and Dhruv Bhasin with a clear mission: to eliminate toxic chemicals from everyday personal care. As India’s first 100% nature-derived and vegan wellness brand, Arata’s Styling Hair Cream is a plant-powered formula enriched with organic flaxseed extract, olive oil unsaponifiables, coconut oil extract, and natural emulsifiers. It’s PETA-certified cruelty-free, ECOCERT-certified, and Australian Certified Toxic-Free. The cream delivers a soft-hold matte finish with excellent frizz control — particularly loved by the curly and wavy hair community in India for its CG (Curly Girl) method compatibility. It works on wet or dry hair and nourishes as it styles.