Masaba Gupta joins One8 as first Indian designer, signalling shift from sport to culture
Masaba Gupta Joins One8: First Indian Designer Signals Brand’s Shift from Sport to Culture ✦ Brand Marketing · India Masaba Gupta Joins One8 —When Sport Decides It Wants to Be Culture Virat Kohli’s sportswear label has named Masaba Gupta as its first Indian designer collaborator. The move is less a campaign decision and more a…