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Category: Social

Meta’s Instagram stopping support for end-to-end encrypted messaging
  • Social

Meta Instagram stopping support for end-to-end encrypted messaging

Brands Awareness09.05.202609.05.2026023 mins

Meta said that if users have chats that will be affected by this change, they will get instructions on how to download any media or messages for safe-keeping

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India's Social Media Dream: The Rise, Fall & Fight of ShareChat | Digital India Story
  • Social

India’s Social Media Dream: The Rise, Fall & Fight of ShareChat | Digital India Story

Brands Awareness04.05.202604.05.2026032 mins

The untold story of India’s battle to build its own social media empire. TikTok ban, ₹7000 crore gold rush, and why ShareChat is still fighting when everyone else quit

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Whatsapp case study
  • Social
  • Technology

WhatsApp Scam case study: The Silent Billionaire How a Free App Built a ₹1.4 Lakh Crore Empire

Brands Awareness25.04.202626.04.2026029 mins

A deep-dive storytelling case study on WhatsApp’s secret business model — from a Ukrainian refugee’s dream to Meta’s $19 billion gamble. Discover how WhatsApp makes money without charging users a single rupee

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Meta Platforms to surpass Alphabet in ad revenue by 2026: Report
  • Social

Meta Platforms to surpass Alphabet in ad revenue by 2026: Report

Brands Awareness14.04.2026019 mins

Strong growth in automated ads and new platforms like WhatsApp and Threads could push Meta ahead of Google in the global digital advertising market

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whatsapp web new features
  • Social

WhatsApp Web to get 49 new chat themes in upcoming update, details here

Brands Awareness14.04.202614.04.2026017 mins

WhatsApp is reportedly working on introducing some new chat themes for its web users. The update is said to bring up to 49 colour options for chats. It likely aims to improve the overall user experience by offering more personalisation on desktop

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Instagram shoppable reels launch: What it means for creator monetisation in India
  • Social

Instagram Shoppable Reels Launch: What It Means for Creator Monetisation in India

Brands Awareness13.04.202614.04.2026018 mins

New feature lets creators directly link products in content, shifting earnings toward affiliate-driven income alongside brand deals

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Social Media
  • Social

What Is Social Media Addiction?

Brands Awareness07.04.202607.04.2026014 mins

Social media addiction is becoming more commonplace, and it may have serious repercussions to your physical and mental health. Learn how to identify this type of addiction and what you can do about it

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Australia's Teen Social Media Ban
  • Social

70% of teens in Australia still access social media despite bans

Brands Awareness03.04.202603.04.2026016 mins

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps

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Messenger desktop app
  • Social

Messenger app will no longer be available from December 15th, Meta feature will be discontinued for Windows and Mac

Brands Awareness17.10.202501.01.202604 mins

The Messenger desktop app is being discontinued for Windows and Mac starting December 15th. This will affect Windows laptop and Mac users.

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Arattai gets important update, major WhatsApp features arrive, find out what you'll get
  • Social

Arattai gets important update, major WhatsApp features arrive, find out what you’ll get

Brands Awareness16.10.202501.01.202604 mins

Arattai’s new update brings WhatsApp-like features such as read receipts, channel creation, and better video call quality for Indian users.

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Arattai app in multiple language
  • Social

How to say “arattai” in Hindi? Zoho founder Sridhar Vembu explains the meaning in various languages

Brands Awareness11.10.202512.03.202604 mins

Know the Arattai meaning in Hindi and regional languages as Zoho’s indigenous chat app, led by Sridhar Vembu, becomes a popular WhatsApp alternative.

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Now you can send messages from your TV, a special feature of the Arratai app will challenge WhatsApp.
  • Social

Now you can send messages from your TV, a special feature of the Arratai app will challenge WhatsApp

Brands Awareness06.10.202512.03.202623 mins

Arattai app introduces a unique feature that lets users chat and make calls directly on smart TVs. With multi-device support, it offers more flexibility than WhatsApp.

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Arattai App
  • Social

The Arattai app works even when the mobile is low on power. Anand Mahindra downloaded it after seeing its speciality

Brands Awareness06.10.202512.03.202605 mins

Mahindra Group Chairman Anand Mahindra downloads Zoho’s Arattai app, praising its features. The Indian messaging app works on low power & network, with unique tools beyond WhatsApp.

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